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SWR/ARD Sportschau covering the FIFA World Cup 2018 on social

Delivering live sports broadcasts to fans on TV and online always creates challenges. Held in the world’s biggest country, over four time zones and the course of a whole month, the FIFA World Cup in Russia was the biggest sports tournament of all time – with half of the world’s population tuning in.


"Make.TV is our partner of choice for social media live playout. It was great to work with them to help us handle the FIFA World Cup in Russia on Facebook and Twitter. Combining Live Video Cloud for processing of content to all channels with Make.TV’s Playout for delivery to radically different outlets played was the best way to solve it."

– Sascha Schwoll, Head of playout-center, MCR, quality control at SWR

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